Emotions are what drive the entrepreneur to make their dreams into reality.

Yes, logic steers the business—entrepreneurship requires a full embrace of data, metrics, and brutal honesty.

But raw reasoning doesn’t sustain you through seasons of hardship and doubt. Far from it—the numbers may actually lead you to quit prematurely.

Instead what sustains them is emotion.

Think about what’s sustained you through your most difficult challenges. Was it a spreadsheet full of formulas predicting your odds of success? Or was it clinging to the things that matter?

That’s what creates uncommon success—emotion based tenacity to hold on, comeback, and win, regardless of the odds.

And note this well—starting a business that doesn’t inspire you, one without a mission or vision, simply won’t generate that emotion.

Far better to commit yourself to an outfield idea you believe in than a safe idea that bores you.

What inspires you? What do you want to change? What’s a skill that gets you in the zone? Those are all signposts pointing you towards a business that you can sustain through whatever life throws your way.

Entrepreneurs, above all else, desire freedom.

They thrive on flexibility. They need space to be creative. They have to be unrestrained to dream.

Surveys have revealed that 55% of entrepreneurs started a business to become their own boss, while 39% said they wanted to pursue their passion.¹

Why? Because it’s how they’re hardwired. Research has shown that entrepreneurs are higher in both openness to experience and conscientiousness than managers.² In other words, they’re very creative and highly driven.

And those are terrible things to be in many offices. Think about it. The average employment position is not designed to offer freedom—it’s designed to pay you a defined amount of money for a defined job.

Employees often have no creative control over their work. They can feel like a stop on an assembly line. If they work extra hard, the boss may reward them with a promotion. Even then, sometimes there’s little correlation between effort and reward.

Hear this loud and clear—entrepreneurs are not designed for pre-defined limitations.

To thrive, they need freedom.

Freedom to solve problems their way, not according to protocol.

Freedom to focus their energy and efforts toward making their vision a reality.

Freedom to reap the full rewards of their efforts.

Freedom to reach their full potential.

But here’s the catch—freedom requires time and money. And entrepreneurship is the only way to gain this control.

That’s because it places responsibility right where it belongs—with you. You become responsible for solving problems. You become responsible for critical decisions. You become responsible for company culture.

Above all, you become responsible for your own success.

If you’re an entrepreneur, you’ve already noticed that you were built different. The monotony, the boredom, the beige walls of being an employee aren’t for you. You just need an opportunity to spread your wings and claim the freedom you crave.

Entrepreneurship scares people.

And it’s no wonder why. You’re abandoning the familiar routines and regular paychecks of your 9-to-5 for something uncertain and unfamiliar.

You have to face a lot of fears.

There are the financial fears. Are you going to be able to pay your bills?

There’s the fear of overwhelm. Anything new can be daunting. And it seems like as an entrepreneur you’ll face challenges and obstacles that you’ve never faced before.

There’s the fear of failure. Not accomplishing what you set out to do is one of the worst feelings in the world. And entrepreneurship seems to expose you to fear of failure like nothing else.

The result? Entrepreneurship feels like a Pandora’s box that’s better left closed.

But here’s the truth—entrepreneurship doesn’t have to be scary. And if you make and follow a solid plan, it is possible to achieve personal and financial freedom. You can reach the entrepreneur lifestyle.

Again, it’s no wonder why. When you abandon the routines and paychecks of your 9-to-5, you face more than fear—you face unlimited freedom.

As an entrepreneur, you have the power to control your own time. You work whenever you want, not at your boss’s whim.

As an entrepreneur, you make your own decisions. No more watching your ideas bog down in red tape and bureaucracy.

As an entrepreneur, you pursue your own potential. You reap the rewards of your hard work, not your boss.

In short, entrepreneurship gives you the power to just live your life on your terms, not someone else’s.

It’s like Cicero once said…

“What then is freedom? The power to live as one wishes.”

All that’s standing between you and the power to live as you wish is fear. And with the right planning, system, and mentorship, that fear can be overcome.

That’s why I’m a leader with e2E. Because that’s my mission—to free employees from fear so they can become entrepreneurs.

As other doors close, the one to entrepreneurship remains wide open.

It’s no secret that there’s an uprising among employees. It’s called the Great Resignation. The cause? The fact that workers…

-Want to earn more money

-Feel burned out and unsupported

-Lack leadership and mentorship¹

And so they’ve quit in the millions.

Can you relate to that? Do you feel like your boss doesn’t really care about your well-being or career? Is your gut telling you that your talents could be earning you more?

Perhaps you’ve worked hard for a raise, only to get passed over in favor of someone less qualified.

Or maybe you’ve explored new opportunities, only to find employers are requiring outrageous qualifications for little pay.

Plan A was getting a promotion. Plan B was getting a new job. And now, both seem impossible.

So what’s next? “Plan E”, the path to entrepreneurship.

Your Plan E leads to the entrepreneur lifestyle—owning your day, working when you want, collaborating with whomever you like.

It’s your escape plan for making a smooth transition from where you are now to the business and lifestyle you want. This plan gives you an easier way by lowering risks and removing obstacles. And most importantly, your ‘Plan E’ can put you in the helping hands of experienced mentors who can guide you on your journey.

Make no mistake—there will always be stumbling blocks along the road to building a business.

But a solid plan can keep you moving forward in spite of those hiccups so you’re not forced to retreat back to employment. It’s the difference between hitting a dead end or hitting the mark.

Any successful “Plan E” must assess…

The Risks that can end an entrepreneur’s dreams

The Reality that the most rewarding success will also be the most painful to earn

The Mindset that you’re either growing or dying

The Answers about which industry and market you’ll serve—and how.

The People you go into business with who are critical to success

The Options of going into business spare-time, part-time, or full-time

The “E-Factor” of becoming a digitally-enabled entrepreneur

You don’t need permission. Once you’ve made your “Plan E”, you’re free to begin your mission. You’re ready to make the move.

If you have any questions about entrepreneurship, let me know. As part of the e2E movement, it’d be my privilege to help guide you from employee to entrepreneur.

Considering entrepreneurship? Answer these two questions…

Who are the people you pour your money and time into the most?

And…

What is the accomplishment, pursuit, lifestyle, or dream that drives you?

Your answers to these questions are what inspires you.

They’re your two whys.

And when things get tough, they’ll be what keeps you going.

So, what are your two whys?