For entrepreneurs, failure isn’t an option—it’s a requirement.

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Some will be small. You’ll try a marketing campaign that flops. You’ll launch a product that fizzles.

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Others will be bigger. You’ll lose a key team member. You’ll make a strategic misstep. You’ll feel like you’re about to drown and not know which way is up.

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Those failures suck. They hurt. But they’re absolutely critical.

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Why? Because there’s no better teacher than failure.

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That awful feeling you get when something goes wrong? That’s your brain telling you that you need to change what you’re doing.

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In order to succeed, you have to be willing to fail. You have to be okay with making mistakes and learning from them.

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So the next time you experience a failure (and you will), don’t beat yourself up. Embrace it. Learn from it. And keep moving forward.