John A. Moore
6475 East Johns Crossing
Johns Creek, GA 30097
That’s because you’re making a trade with your boss.
You give your time and effort. They give you a paycheck.
They help you pay your bills. You help them build their business.
Make no mistake—paying your bills is a good thing.
But building a business is better.
Why? Because freedom, true freedom to build something, requires both the time to do what you want, and the money to make it happen.
A paycheck gives you little of either.
A business gives you limitless potential for both.
When you’re an employee, you work for someone else’s time, earning their money, building their dream.
When you’re an entrepreneur, you work on your own time, scaling your own income, and creating your own freedom.
If being an entrepreneur sounds better, that’s because it can be… IF you can find the right system AND leadership.
Together, they can help you mitigate risk and spare you the wasted time and mounting stress of trying to build a business from scratch.
So if you’re ready to make the move from employee to entrepreneur, let’s talk. We can explore what it would look like for you to start a business that can help create the time and money you need to achieve the freedom you desire.
They fail when they try to go it alone.
And it’s no wonder why. Unless you’re a hermit, you need other people.
You need encouragement.
You need mentorship.
You need camaraderie.
And that’s normal—it’s what it means to be human.
But entrepreneurs? Too often, they go it alone.
It’s no wonder why. Make the leap from employee to entrepreneur, and you may find yourself alone on the other side.
Everyone else is working their 9-to-5s, while you’re spending 16 hours each day making your dream a reality. Unless you find a community of collaborators, it’s a lonely existence.
Loneliness makes it far more difficult to jump-start a successful business. It literally kills.¹
I believe that entrepreneurs succeed when they work together. The e2E model leverages teamwork and experienced mentorship so anyone can start a business with greater support and less risk.
It’s the least I can do—my journey to entrepreneurship was marked by constant support and encouragement by fellow entrepreneurs.
So if you’re considering entrepreneurship but are afraid to make the move, let’s chat. We can explore the support systems available to you if you fire up your own business.
¹ “Loneliness and Social Isolation Linked to Serious Health Conditions,” CDC, Apr 29, 2021, https://www.cdc.gov/aging/publications/features/lonely-older-adults.html
In fact, most people want ownership of something. They want to look at a home, a family, a business, a life, and say “I did that. I built that.”
And that means they want stakes. They want the potential to fail, and to win anyway.
But what do most people get? Cog-in-the-machine jobs they don’t care about. Counting the hours until the day ends. Feeling like they’re not making much of a difference—for themselves or others.
In other words, no stakes. Who would want ownership of that?
Yes, starting a business is hard. Even with support, pre-built processes, and mentorship, entrepreneurship will stretch you. There will be many times where your decisions actually matter.
Choose wrong, pay the price. Choose right, reap the rewards.
And that’s the whole point. Because ownership unlocks a whole new dimension of life. You discover what you’re made of. You’re confronted by your weaknesses. You’re amazed by your strengths.
You find out that you’re far stronger than you ever realized.
So if you’re thinking about entrepreneurship, make the move. Own your own business. Own your own decisions. Own your own failures and successes. Own your own life.
Why? Because starting a business shouldn’t feel impossible. The goal is to empower yourself to make as smooth a transition as possible from employee to entrepreneur. And if you don’t have answers for these questions, you could find yourself slamming into obstacles instead of sailing into your future.
What INDUSTRY will you choose? Consider stability, potential, trends, and size. Check your gut—can you see yourself working in this industry for the next stage of your life?
Who is your MARKET? Not what, but WHO. Who is the precise client group you will serve? Every industry is filled with different demographics and target consumers. Identify yours.
What’s your DIFFERENTIATOR? What makes your offering different from the competition’s? What is your special formula—your secret sauce? Could others easily copy it—or can you protect it from your competitors?
What is your clearly defined PRODUCT or SERVICE? How much will it cost you to make and sell? Who will provide your business with the materials, inventory, or services you need to run it?
What is the big SOLUTION you’re bringing to the world? Write down the one great problem you’re going to solve and why your market wants or needs this solution so desperately.
And lastly, what special ABILITY qualifies you (and any business partners) to solve this problem for your market? With the right skills, you’ll deliver results that amaze and delight your clients. And there’s no marketing better than a satisfied customer.
Once you have the answers to these six questions, you’re ready to make decisions about transitioning to entrepreneurship. It proves that you’re serious about making the move, and helps eliminate fears and doubts about the process.
Don’t delay! Answer these six questions TODAY so you can move forward with confidence tomorrow.
“Entrepreneurship is the process of developing, organizing, and running a new business to generate profit while taking on financial risk.” —Shopify
“Entrepreneurship is highly risky but also can be highly rewarding” —Investopedia
“Entrepreneurship is the act of creating a business or businesses while bearing all the risks with the hope of making a profit.” —Oberlo
In short, risk is baked into entrepreneurship.
But risk can feel like an insurmountable obstacle to those who have no room in their budget. Starting up a new business may not be possible if they are counting on all of their income to feed their families, pay the bills, and cover necessities, much less have anything left over for emergencies.
Entrepreneurship then becomes the realm of those with a financial cushion—or with nothing to lose.
And that’s exactly what e2E seeks to redefine.
The core philosophy of e2E is that success as an entrepreneur is based on the ability to follow systems and leadership—not on your ability to create a business from scratch.
That looks like providing employees seeking to become entrepreneurs with…
• Lower startup and operating costs • Marketing and technology • Proven systems and products • Training and mentorship
Is there still risk involved in making the leap from employee to entrepreneur? Of course!
But with the benefits above, you have a leg up on the barriers that prevent so many from starting the business they desperately desire.
If you’re curious about what redefining entrepreneurship could look like for you, let’s chat! We’ll explore your goals, your motivations, and what making the move could look like for you.
It’s no secret that there’s an uprising among employees. It’s called the Great Resignation. The cause? The fact that workers…
-Want to earn more money
-Feel burned out and unsupported
-Lack leadership and mentorship¹
And so they’ve quit in the millions.
Can you relate to that? Do you feel like your boss doesn’t really care about your well-being or career? Is your gut telling you that your talents could be earning you more?
Perhaps you’ve worked hard for a raise, only to get passed over in favor of someone less qualified.
Or maybe you’ve explored new opportunities, only to find employers are requiring outrageous qualifications for little pay.
Plan A was getting a promotion. Plan B was getting a new job. And now, both seem impossible.
So what’s next? “Plan E”, the path to entrepreneurship.
Your Plan E leads to the entrepreneur lifestyle—owning your day, working when you want, collaborating with whomever you like.
It’s your escape plan for making a smooth transition from where you are now to the business and lifestyle you want. This plan gives you an easier way by lowering risks and removing obstacles. And most importantly, your ‘Plan E’ can put you in the helping hands of experienced mentors who can guide you on your journey.
Make no mistake—there will always be stumbling blocks along the road to building a business.
But a solid plan can keep you moving forward in spite of those hiccups so you’re not forced to retreat back to employment. It’s the difference between hitting a dead end or hitting the mark.
Any successful “Plan E” must assess…
The Risks that can end an entrepreneur’s dreams
The Reality that the most rewarding success will also be the most painful to earn
The Mindset that you’re either growing or dying
The Answers about which industry and market you’ll serve—and how.
The People you go into business with who are critical to success
The Options of going into business spare-time, part-time, or full-time
The “E-Factor” of becoming a digitally-enabled entrepreneur
You don’t need permission. Once you’ve made your “Plan E”, you’re free to begin your mission. You’re ready to make the move.
If you have any questions about entrepreneurship, let me know. As part of the e2E movement, it’d be my privilege to help guide you from employee to entrepreneur.
¹ “The Real Reasons Workers Are Leaving in Droves? (Burnout Is on the List, but Not at the Top)” Melissa Angell, Inc., https://www.inc.com/melissa-angell/great-resignation-burnout-workers-upskilling-career-development.html