Employee to Entrepreneur logo

Why Recessions Can Be Advantageous For Entrepreneurs

Jump to Article
Don’t Go It Alone

Don’t Go It Alone

Independent business owners succeed when they depend on each other.

They fail when they try to go it alone.

And it’s no wonder why. Unless you’re a hermit, you need other people.

You need encouragement.

You need mentorship.

You need camaraderie.

And that’s normal—it’s what it means to be human.

But entrepreneurs? Too often, they go it alone.

It’s no wonder why. Make the leap from employee to entrepreneur, and you may find yourself alone on the other side.

Everyone else is working their 9-to-5s, while you’re spending 16 hours each day making your dream a reality. Unless you find a community of collaborators, it’s a lonely existence.

Loneliness makes it far more difficult to jump-start a successful business. It literally kills.¹

And that’s why e2E is so critical.

I believe that entrepreneurs succeed when they work together. The e2E model leverages teamwork and experienced mentorship so anyone can start a business with greater support and less risk.

It’s the least I can do—my journey to entrepreneurship was marked by constant support and encouragement by fellow entrepreneurs.

So if you’re considering entrepreneurship but are afraid to make the move, let’s chat. We can explore the support systems available to you if you fire up your own business.


¹ “Loneliness and Social Isolation Linked to Serious Health Conditions,” CDC, Apr 29, 2021, https://www.cdc.gov/aging/publications/features/lonely-older-adults.html

Own It

Own It

You crave ownership. You wouldn’t be reading this blog if you didn’t.

In fact, most people want ownership of something. They want to look at a home, a family, a business, a life, and say “I did that. I built that.”

And that means they want stakes. They want the potential to fail, and to win anyway.

But what do most people get? Cog-in-the-machine jobs they don’t care about. Counting the hours until the day ends. Feeling like they’re not making much of a difference—for themselves or others.

In other words, no stakes. Who would want ownership of that?

Yes, starting a business is hard. Even with support, pre-built processes, and mentorship, entrepreneurship will stretch you. There will be many times where your decisions actually matter.

Choose wrong, pay the price. Choose right, reap the rewards.

And that’s the whole point. Because ownership unlocks a whole new dimension of life. You discover what you’re made of. You’re confronted by your weaknesses. You’re amazed by your strengths.

You find out that you’re far stronger than you ever realized.

So if you’re thinking about entrepreneurship, make the move. Own your own business. Own your own decisions. Own your own failures and successes. Own your own life.

Inflation and Entrepreneurship

Inflation and Entrepreneurship

Is entrepreneurship a surefire guard against the impact of inflation? No. But there’s a reason Warren Buffett thinks “a brand is a wonderful thing to own during inflation.”

It’s because the right kind of business can provide income that scales with inflation. Here’s how it works…

Inflation is the steady rise of prices over time. The only way for a salaried employee to keep up with those price increases is for their paychecks to grow at the same rate, which may not always happen.

Entrepreneurs have an option—they can increase prices. As the cost of living increases, so does the revenue from their business.

Here’s the catch—it only works if you’re selling a solution that’s in demand. Otherwise, customers may decide that they really don’t need your services after all and stop buying.

So if you’re looking to inflation-proof your income, a business may be just what you need. But make no mistake—the industry and mentorship you choose to start that business will mean the difference between inflation-proof, and inflation-vulnerable.


“Warren Buffett says these businesses do the best during periods of high inflation,” Nicolas Vega, CNBC, Aug 19 2021, https://www.cnbc.com/2021/08/19/warren-buffett-inflation-best-businesses.html

The Dip

The Dip

The Dip can happen to anyone.

It starts with massive success. You pick up a hobby, new skill, or start a business, and you’re crushing it. Everything you touch just seems to work.

But it’s short lived.

Beginner’s luck dries up. It gets hard to nail even the basics. You feel like you’ve somehow gotten worse the harder you try. Effort no longer translates to results.

And worst of all, you’re not sure why. Something feels off, and you have no clue how to fix it.

Welcome to the Dip. This dark valley is when MOST quit. It’s the boneyard of business. It’s where you’re faced with a choice…

Quit. Or don’t quit. That’s it.

This is the premise of Seth Godin’s classic The Dip. It’s fast and uplifting, and every aspiring entrepreneur should read it.

Godin shares two critical ideas…

1. Winners quit all the time. The idea that only blind determination will carry you through is foolish. Instead, winning is about knowing when to quit.

2. The Dip creates scarcity, which can bring massive opportunity. The more people quit, the greater potential you have to dominate your industry.

His advice? DO NOT quit when you first encounter the Dip. In fact, you must embrace the Dip for what it is—the opportunity to become a leader. As your competitors collapse under the pressure, you’ll become one of the few options in your market. It’s a powerful—and potentially lucrative—position.

But that’s not all. The Dip can also be an opportunity to strategically quit. Why? Because it gives you critical information about whether you’re on the right path. Godin gives some criteria on how to tell if you should push through, or quit and invest in another opportunity…

1. You’re not positioned to become world-class. Almost all the rewards go to the greatest. It’s an exponential drop-off after. If you can’t become world-class in the business you’ve chosen, then it may be wise to quit now and invest in something else.

2. You’ve made no measurable progress. The Dip causes panic. It makes everything seem like complete and utter failure. But there are often signs of progress. You just can’t see them because the Dip has blinded you. If you’re just panicking, stay the course. Keep pushing. Payoff may be just a few steps ahead. But if you’ve hit a dead end, quit now. You’ll be glad you did instead of sinking more money and energy into a failing venture.

The Dip is something every entrepreneur wishes they had known about before they started. It could potentially have saved them time, energy, and heartache.

But now you know about it! And that means you can prepare. How? Here are a few ideas…

Get mentorship. Seasoned entrepreneurs have experienced the Dip before. Their insight and wisdom can help you decide if the Dip is worth fighting through. So before you start your business, seek a mentor. Shadow them, ask them questions, share your ups and downs with them. It may be the best investment you make!

Make a plan. The more detailed your plan to become an entrepreneur, the better prepared you’ll be for the Dip. Why? Because a plan short circuits panic. It gives you objective benchmarks for success that can help restore your confidence when progress seems slow.

Build mental toughness. It’s a fact—the Dip will test your fortitude. Tapping out too early could prevent you from reaching your true potential. The greater your mental toughness, the more likely you become to reach the rewards on the other side.

The Dip is a challenge that many entrepreneurs face. It’s when the work gets hard, the rewards dry up, but it’s when most of your competition collapses. The Dip won’t last forever. Once you push past this difficult phase, rewards are ripe for the taking if you can exploit it to your advantage!

Just Live It

Just Live It

Entrepreneurship scares people.

And it’s no wonder why. You’re abandoning the familiar routines and regular paychecks of your 9-to-5 for something uncertain and unfamiliar.

You have to face a lot of fears.

There are the financial fears. Are you going to be able to pay your bills?

There’s the fear of overwhelm. Anything new can be daunting. And it seems like as an entrepreneur you’ll face challenges and obstacles that you’ve never faced before.

There’s the fear of failure. Not accomplishing what you set out to do is one of the worst feelings in the world. And entrepreneurship seems to expose you to fear of failure like nothing else.

The result? Entrepreneurship feels like a Pandora’s box that’s better left closed.

But here’s the truth—entrepreneurship doesn’t have to be scary. And if you make and follow a solid plan, it is possible to achieve personal and financial freedom. You can reach the entrepreneur lifestyle.

Again, it’s no wonder why. When you abandon the routines and paychecks of your 9-to-5, you face more than fear—you face unlimited freedom.

As an entrepreneur, you have the power to control your own time. You work whenever you want, not at your boss’s whim.

As an entrepreneur, you make your own decisions. No more watching your ideas bog down in red tape and bureaucracy.

As an entrepreneur, you pursue your own potential. You reap the rewards of your hard work, not your boss.

In short, entrepreneurship gives you the power to just live your life on your terms, not someone else’s.

It’s like Cicero once said…

“What then is freedom? The power to live as one wishes.”

All that’s standing between you and the power to live as you wish is fear. And with the right planning, system, and mentorship, that fear can be overcome.

That’s why I’m a leader with e2E. Because that’s my mission—to free employees from fear so they can become entrepreneurs.

Why You Need a Plan E

Why You Need a Plan E

As other doors close, the one to entrepreneurship remains wide open.

It’s no secret that there’s an uprising among employees. It’s called the Great Resignation. The cause? The fact that workers…

-Want to earn more money

-Feel burned out and unsupported

-Lack leadership and mentorship¹

And so they’ve quit in the millions.

Can you relate to that? Do you feel like your boss doesn’t really care about your well-being or career? Is your gut telling you that your talents could be earning you more?

Perhaps you’ve worked hard for a raise, only to get passed over in favor of someone less qualified.

Or maybe you’ve explored new opportunities, only to find employers are requiring outrageous qualifications for little pay.

Plan A was getting a promotion. Plan B was getting a new job. And now, both seem impossible.

So what’s next? “Plan E”, the path to entrepreneurship.

Your Plan E leads to the entrepreneur lifestyle—owning your day, working when you want, collaborating with whomever you like.

It’s your escape plan for making a smooth transition from where you are now to the business and lifestyle you want. This plan gives you an easier way by lowering risks and removing obstacles. And most importantly, your ‘Plan E’ can put you in the helping hands of experienced mentors who can guide you on your journey.

Make no mistake—there will always be stumbling blocks along the road to building a business.

But a solid plan can keep you moving forward in spite of those hiccups so you’re not forced to retreat back to employment. It’s the difference between hitting a dead end or hitting the mark.

Any successful “Plan E” must assess…

The Risks that can end an entrepreneur’s dreams

The Reality that the most rewarding success will also be the most painful to earn

The Mindset that you’re either growing or dying

The Answers about which industry and market you’ll serve—and how.

The People you go into business with who are critical to success

The Options of going into business spare-time, part-time, or full-time

The “E-Factor” of becoming a digitally-enabled entrepreneur

You don’t need permission. Once you’ve made your “Plan E”, you’re free to begin your mission. You’re ready to make the move.

If you have any questions about entrepreneurship, let me know. As part of the e2E movement, it’d be my privilege to help guide you from employee to entrepreneur.


¹ “The Real Reasons Workers Are Leaving in Droves? (Burnout Is on the List, but Not at the Top)” Melissa Angell, Inc., https://www.inc.com/melissa-angell/great-resignation-burnout-workers-upskilling-career-development.html