There’s a stereotype that all successful entrepreneurs have borderline mythic powers of focus.
They wear the same t-shirt days on end to free up their bandwidth for big decisions.
They hone their mental acuity by reading dozens of big books per year.
They can move boulders with their minds and shoot lightning from their fingers…
You get the picture.
But you don’t have to be a Jedi Knight—or Sith Lord—to become a successful entrepreneur.
You just have to really love what you do.
Studies have shown that people with strong willpower actually enjoy the hard things they do.¹ The maniac who’s out running at 5:00 AM? He’s not necessarily a self-loathing monk—he might be having a blast.
The same is true of entrepreneurs. The fuel for their focus, their refusal to quit, and their seemingly limitless resourcefulness is that they’re having fun.
The takeaway? If you’re going to start a business, choose an industry and mission you love. It’s the best way to fortify your will against the challenges you face… and maybe have some fun while you’re at it.
¹ “Why willpower is overrated,” Brian Resnick, Vox, Jan 2, 2020, https://www.vox.com/science-and-health/2018/1/15/16863374/willpower-overrated-self-control-psychology