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Defining—and Redefining—Entrepreneurship

Defining—and Redefining—Entrepreneurship

Defining—and Redefining—Entrepreneurship

Search “what entrepreneurship means,” and you’ll find definitions like these…

“Entrepreneurship is the process of developing, organizing, and running a new business to generate profit while taking on financial risk.” —Shopify

“Entrepreneurship is highly risky but also can be highly rewarding” —Investopedia

“Entrepreneurship is the act of creating a business or businesses while bearing all the risks with the hope of making a profit.” —Oberlo

In short, risk is baked into entrepreneurship.

But risk can feel like an insurmountable obstacle to those who have no room in their budget. Starting up a new business may not be possible if they are counting on all of their income to feed their families, pay the bills, and cover necessities, much less have anything left over for emergencies.

Entrepreneurship then becomes the realm of those with a financial cushion—or with nothing to lose.

And that’s exactly what e2E seeks to redefine.

The core philosophy of e2E is that success as an entrepreneur is based on the ability to follow systems and leadership—not on your ability to create a business from scratch.

That looks like providing employees seeking to become entrepreneurs with…

• Lower startup and operating costs • Marketing and technology • Proven systems and products • Training and mentorship

Is there still risk involved in making the leap from employee to entrepreneur? Of course!

But with the benefits above, you have a leg up on the barriers that prevent so many from starting the business they desperately desire.

If you’re curious about what redefining entrepreneurship could look like for you, let’s chat! We’ll explore your goals, your motivations, and what making the move could look like for you.